GHA Investment in Cooperative 'Produce in Imereti'

Overview

Building a Future with Community and Innovation

At GHA, we are driven by the vision of fostering community-driven agricultural innovation and sustainable growth in the Imereti region of Georgia. As an Investment Member since 2025, we are proud to partner with the Produce in Imereti Cooperative, promoting modern agricultural practices and empowering local farmers through strategic investments.

Our initiative represents the first privately initiated community engagement project aimed at developing a robust and resilient agricultural sector while preserving Georgia’s rich cultural heritage and traditions. By building strong partnerships with local farmers, community members, and stakeholders, we are paving the way to establish a cooperative model that aligns with EU standards and encourages inclusive economic development.

Our goal is to develop the "Produce in Imereti" brand as a hallmark of quality agricultural products and authentic hospitality services. This brand will encompass a wide range of primary and secondary produce, including fruits, jams, sauces, and other local products, while also promoting Georgian cultural heritage and authentic hospitality to visitors and tourists. Through this initiative, we invite businesses, farmers, professionals, educational centers, landowners, consumers, and citizens to become cooperative members and actively participate in building a sustainable future for the region.

Why Join the Cooperative?

Becoming a member of the Produce in Imereti Cooperative means joining a movement that transforms local agriculture into a modern, sustainable, and community-driven sector. Cooperative members will have the opportunity to:

Access advanced agricultural knowledge and technology.
Benefit from investment opportunities and financial support.
Participate in community-driven economic growth.
Be part of the "Produce in Imereti" brand, promoting local heritage and quality.
Develop internationally recognized hospitality services.

y bringing together local expertise and innovative practices, we ensure that our projects directly contribute to the economic development and social well-being of the Imereti region.

Strategic Projects under the Cooperative

The Produce in Imereti Cooperative is dedicated to enhancing agricultural productivity and promoting sustainable practice

through innovative projects. Key projects under the cooperative include:

IALM Standard Fruit Tree Mother Tree Nurseries

The Produce in Imereti Cooperative is committed to establishing high-standard fruit tree mother nurseries in accordance with IALM (International Advanced Level Management) standards. These nurseries aim to ensure optimal yield, quality, and adaptability, while preserving authentic Georgian varieties.

The Nursery Development Process:

1. Research and Identification: Identifying Source Trees with superior genetic qualities and proven adaptability, primarily owned by local farmers.

2. Registration and Treatment: Registering and treating trees to meet international standards for health and cutting readiness.

3. Cutting and Propagation: Taking cuttings and transferring them to GFF-owned nurseries, strategically located for genetic integrity.

4. Nurturing and Cultivation: Cultivating cuttings under controlled conditions to ensure survival and quality.

5. Education and Demonstration: Using the Upper Chkheri Village Demonstration Site as an educational hub for training and showcasing nursery practices.

Selected Authentic Georgian Varieties:

Tsiteli Drosha (Tkemali)
Wild Yellow Plum (Tkemali)
Guldedava (Tkemali)
Hippophae (Sea Buckthorn)
White Cherry (Prunus Avium)
Dogwood
Gognasho

These varieties reflect Georgian cultural heritage and demonstrate the cooperative’s commitment to biodiversity and sustainability

Geo Fresh Food (GFF) Strawberry Production O&M

The Geo Fresh Food (GFF) Strawberry Production project is an innovative model designed to achieve prolonged seasonality (5-6 months) of strawberry production. The production sites are strategically planned near the GHA KHRWN project station sites and are located on local farmers’ agricultural land plots.

By using well-ventilated and screened tunnel greenhouses at an average altitude of 400 meters, GFF ensures high-quality, high-yield strawberry production at significantly lower investment costs compared to high-tech facilities. This model also lowers production costs while maintaining consistent quality and freshness.

Educational and Vocational Programs

GFF also prioritizes educational and vocational training, utilizing both advanced high-tech production facilities and simple tunnel greenhouses to educate local farmers and cooperative members. The "Strawberry Fields Forever" Demonstration Site at the Chkheri Resort will host various demonstration, training, and popularization activities to build local expertise and enhance production quality.

Cooperation between the Cooperative and KHRWN HORECA Infrastructure Development

The Produce in Imereti Cooperative plays a vital role within the GHA’s KHRWN Umbrella Project, especially in the HORECA (Hotel, Restaurant, Cafe) infrastructure development. GHA collaborates with federal, regional, and local governments, as well as private institutions, DAs, and IFIs, to support community members in developing guesthouses, cafes, and authentic restaurants based on their existing household resources.

GHA supports cooperative members by:

Providing technical and technological assistance.
Delivering training in hospitality service and customer care.
Developing business plans, bookkeeping and legal support.
Ensuring compliance with international HORECA standards.

This collaborative approach promotes economic development and social cohesion, while also fostering cultural preservation and the authentic Georgian hospitality experience.

The Value of Investing in Imereti

Investing in the Produce in Imereti Cooperative aligns with GHA’s vision of building a sustainable, community-driven future. By combining local knowledge and modern agricultural practices, we aim to establish the Imereti region as a hub of innovation, collaboration, and quality production.

We invite Georgian agricultural businesses, farmers, professionals, educational centers, landowners, consumers, and citizens to become part of this movement. Join us in shaping a new future for Georgian agriculture and hospitality, where quality, tradition, and innovation come together under the "Produce in Imereti" brand.

Follow Us and Learn More Visit our official website at www.produce.ge to stay updated on the latest projects and achievements. Connect with us on social media to see how community engagement and agricultural innovation are shaping a sustainable future for Imereti.

Together, let's produce more, grow stronger, and thrive together!